Turning the Page: The Next Chapter at Urban Sales
Nearly a decade ago, I had just moved into a tiny rental apartment, and I was trying to create something that didn’t exist yet - a home that felt like me. Warm. Creative. Comfortable. A space that brought me joy. But I couldn’t find what I was looking for. I found local options were either budget-friendly but lacked durability - or beautifully made but out of reach.
So I began sourcing pieces from overseas. Design-forward, practical, accessible products that made small spaces feel inspired and inspiring.
At the time, IKEA wasn’t available in New Zealand - and for the stage I was at in my life , their products filled the gap.
That’s how it all began at Urban Sales: not with a big vision, but a personal mission - to make better living possible where stylish, well-made furniture was often hard to find or afford.
So, in the beginning, we focused on furniture and furnishings for urban dwellers, like myself, and that’s where the name ‘Urban Sales’ came from.
How We Got Here - And Why This Moment Matters
We became known as New Zealand’s best place to shop IKEA. And yes, we did it better than others. Not because we were trying to - but because we cared. We cared about our customers. About every order, every delivery, every space we helped shape.
In time, we started exploring beyond IKEA.
We travelled to trade shows around the world, discovered emerging designers, and connected with innovative brands from Denmark, Australia, China, and beyond.
We curated products that weren’t just functional - they helped us and our customers tell stories, make statements, and bring new meaning into our homes.
We’re so grateful, to you, our customers - for coming with us on that journey.
We’re Growing Up - And So Are Our Customers
Like many of us, I’ve gone from making do in smaller spaces to creating a place that truly feels like home. And with that shift comes new expectations - and new desires. Back then, IKEA made sense for us. It was practical, accessible, and did the job. But now, we want and need something more.
Not just the basics, but pieces with more personality.
Not just functional, but thoughtful and thought-provoking.
Pieces that bring joy, reflect our style, and are built to last.
We no longer want just the practical - we also want the personal.
We want products that feel warm, that feel like us.
Beautiful design, quality materials, and construction that stands the test of time - at prices that still make sense.
Because it’s not just about filling a room.
It’s about creating a space we love to call home.
What’s Ahead
You’ve probably noticed that we’re reducing our IKEA range and clearing our final inventory. Only a small handful of our most-loved IKEA pieces remain available - but for a limited time only. The heart of our offering is moving forward, with fresh design stories and thoughtfully curated collections from around the world.
We’re already shifting our focus to:
- Thoughtfully designed products that bring you joy
- Curated inspiration, not just practicality
- Delivering Freshness, surprise, and soul to your home
- Continued Value for money, always seeking better materials and better quality
A new website experience, reflecting who we’re becoming and making your shopping journey even more enjoyable
We still believe that home is the most important place in the world - a space where comfort, connection, and everyday joy matter most.
And we still believe in making joyful living accessible to all. Thank you for growing with us. Let’s build something beautiful - together.
Warmly, Kuffy - Founder, Urban Sales
New Zealand's Highest Rated Furniture & Homewares Retailer
Proudly serving homes since 2012
